What is Electronic Publishing?

Already firmly established in the consumer sector, electronic publishing is redefining the boundaries between print and digital, still image and video, passive and interactive. Modern digital workflows support almost any form in which content might appear, from traditional print to digital, web, video, and even interactive content. Building in the full spectrum of potential publishing avenues — print, web, video, mobiles and tablets, and interactives — from the beginning is not only a way to streamline production overall, but also to increase the reach of the materials produced by leveraging the content over a wide range of media. If the first revolution in electronic publishing was making publishing platforms accessible to anyone, the next phase is the linking of these platforms together to produce new combinations and new types of content. New concepts like the Online Scholarly Catalog Initiative (OSCI) and Responsive Design will allow that content to be easily archived as well as ported to any device.

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(1) How might this technology be relevant to the educational sector you know best?

  • I think this will be helpful in reducing cost and speeding delivery of information in Extension - ahenneman ahenneman May 17, 2016
  • Extension faculty have limited support staff and have to learn to publish electronically themselves. As Alice says, if you need to wait for others to do this work for you, there will be a delay. The MFLN Personal Finance team is taking Virtual Communication Camp now and learning a lot. It should be offered widely after the pilot - oneill oneill May 22, 2016
  • I said the importance of the flipped classroom was hard to overstate - this one is 10x more so. This is how we communicate now, and will only become more so in the future. - esagor esagor May 23, 2016
  • There is a growing expectation to self-publish workshop / Extension course materials, not just make paper handouts. - esagor esagor May 23, 2016
  • Multi-channel self-publication enables content discoverability by learners, providing more paths into the learning experience. - esagor esagor May 23, 2016
  • It is hard for me to think of doing my job without this concept.- esagor esagor May 23, 2016
  • There are key disruptors pushing Extension to adopt electronic publication that goes beyond the PDF: the demand for mobile device delivery, multimedia content, social media learning, and broader impacts.- jeff.hino jeff.hino May 27, 2016 - andersonb andersonb Jun 4, 2016
  • As our audiences access content in new and different ways - such as electronic publishing - we must change our processes in order to be relevant and to meet their expectations. I think this is especially true for younger generations. It is so important to take the time to know your audience and to find out how they would prefer to receive information (web, print, social media). - heyboerg heyboerg May 25, 2016
  • We must also be sure that the platforms we embrace are those that can be adapted to new innovations adapted by new/emerging audiences. - andersonb andersonb Jun 4, 2016
  • As Extension produces content, it is easy enough to distribute the content in many different formats to include digital, print, and even audio. Extension should make the different formats available to their clientele. Each new instance of a publiation increases the findability in a search. - Stan Stan Jun 4, 2016
  • Extension should expand on print on demand capabilities. They should not be warehousing publications. - Stan Stan Jun 4, 2016

(2) What themes are missing from the above description that you think are important?

  • The depth of the experience, involving more senses, and getting more real time information to learners.
  • Will this information be research-based/discernible from information that is to both educators and learners? - brittany.coop brittany.coop May 19, 2016
    • No - it will become increasingly incumbent on the learner to discern and judge the merit and credibility of the source. This is important.- esagor esagor May 23, 2016
    • Related: This opens up a tremendous opportunity for Extension to stop lecturing and start helping learners to interpret rather than absorb.- esagor esagor May 23, 2016
  • Give some examples of "new combinations and new types of content"; also stress than the ultimate aim of electronic publishing is to enhance the learner experience, expand the reach and visibility of Cooperative Extension, and streamline the delivery of programs by educators - oneill oneill May 22, 2016
  • The content discoverability idea. For many learners the first step isn't to enroll in a course, it's to act on their curiosity and start poking around to see what they can learn. If they find stuff we've published, they'll dig deeper. If not, we quickly move toward irrelevance as they find other sources. We don't have to be everywhere but we do need to step into this world. - esagor esagor May 23, 2016 - Stan Stan Jun 4, 2016
  • I have to agree with previous comments that this is imperative for Cooperative Extension as there is a demand from our audiences to make content available online. This does also pose a challenge for making content that will meet Accessibility standards. Examples include alt text for images, the use of headings, color selection, and accurate captions for videos. - heyboerg heyboerg May 25, 2016 Considering that making content accessible is Federal Law, this should be a prome consideration in all publication development. - Stan Stan Jun 4, 2016
  • It's critical that Extension communicators develop a digital strategy to map out how they will navigate the digital publication landscape. Ideally, the strategy would include the concept of platforms, adaptability, scaleability, and sustainability.- jeff.hino jeff.hino May 27, 2016
  • Typically multimedia components have been added to publications as an afterthought or "value-added" item. Robust electronic publications have multimedia and other interactive components at the core of the content design process.- jeff.hino jeff.hino May 27, 2016
  • Extension does not have in the literature a study of the relative effectiveness of the various forms of electronic publishing, for example, a comparison of a multimedia, mobile publication versus a traditional print publication.- jeff.hino jeff.hino May 27, 2016
  • We should not assume that consumers will always settle for a "choose your own reality" world, accepting content without question from sources that echo their paradigms. Eventually there will need to be a way of building/verifying credentials/qualifications, and eXtension needs to be on the forefront of this as electronic publishing assumes a continually greater role in Extension work. - andersonb andersonb Jun 4, 2016

(3) What do you see as the potential impact of this technology on higher education?

  • It will make for a much richer experience for learners - ahenneman ahenneman May 17, 2016
  • Agree with Alice Henneman: a richer experience for learners. Also, the ability to scale programs nationwide for maximum visibility and outreach - oneill oneill May 22, 2016
  • Enables learners to be far more self-guided and less passive, subject to the instructor's views. - esagor esagor May 23, 2016
  • I agree with Oneill that this technology will allow us to scale our content and increase our reach. Although we can't forget that some audiences may not have reliable access to technology/Internet. - heyboerg heyboerg May 25, 2016

  • Connection -- The ability to identify others with bases of knowledge that are similar or desired and then connect/collaborate with them will be a key to the potential impact of this technology. - andersonb andersonb Jun 4, 2016

(4) Do you have or know of a project working in this area?

  • We are moving more information to the web and incorporating social media, videos, images, etc. with it. - ahenneman ahenneman May 17, 2016
  • Yes, I am very active on Twitter and use SlideShare to get electronic links to share documents online; I believe that everyone in Extension should use tools to publish content online. It could be SlideShare or a blog, etc. Also, we need to get better at working smarter, not harder and repurposing content in multiple formats. - oneill oneill May 22, 2016
  • Anyone in Extension who isn't has a problem! - esagor esagor May 23, 2016
  • Oregon State University Extension has developed over a dozen electronic publications that are redefining what an Extension publication can be. Using the Adobe DPS platform, these apps are a revolutionary format for integrating multimedia, interactivity, and mobility into the traditional publication workflow. https://catalog.extension.oregonstate.edu/topic/apps - jeff.hino jeff.hino May 27, 2016
  • Our educators are required to write a post a certain number of articles on our web site each year. These articles are tagged (for searchability) and shared via social media. These articles have made a significant impact on the number of hits on our web site. - heyboerg heyboerg May 25, 2016